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  ArrowPublimation Marketing Toolkit  
   Publimation Marketing Toolkit Diagram  
 

The Publimation Marketing Toolkit (PMT) suite of products  automate the processes of creation, localization, distribution, production and delivery of marketing colateral.
By leveraging the knowledge you have of your customers using the PMT product suite, you are able to unlock the value of your customer by delivering enriched, relavant campaigns and actions that have greater impact and thus be more sucessful.

PMT is a web based application service using Internet, this means all services are available from any computer with Internet access 24 hours per day, 7 days per week. Options to install this service on your local intranet are available on request.

 Advantages Include
 No software to roll out through the organisation Time Saver
 No extra IT resources required
 No IT hardware investments
 Saves on design costs
 Saves on storage costs
 Saves on material costs
 Saves on agency costs
 Saves on campaign costs
 Saves on time-to-market
 Better corporate identity management

 Key features Include
 Upload rich mailing lists as needed for your actions and campaigns Handwriting Auromation
 Ability to work with your own handwriting
 Automated personalization for distributed or agency based operations
 Inline dynamic barcode libraries
 Inline dynamic signatures
 Full control of content, style and formating
 Realtime online proofing
 
   Publimation Process Diagram  
     
  Arrow Publimation Contractor  
     
 
Publimation Contractor is a fully automated real-time transactional dynamic publishing environment. Designed for exceptional performance in generating on-demand or batched Invoices, Statements and Contracts.
This fully automated application with a "configure once and go" environment is ideal for on-demand-contracts, value added statements and enriching invoices. The ouput is "print ready" and can be dispatched or collected for direct processing at the production plant(s).
The Publimation Contractor supports remote management and reporting via HTTP and email, so you and the producers are always up-to-date with the results.

The Publimation Contractor can integrate seamlessly with PMT to consume marketing colateral as well as having the ability to use all the rich features of PMT like MICRA/B and the full range of barcoding and handwriting options.
Automated Contract Generator
 
     
     
     
 
Arrow VDP Radar
 
     
 
Publimation's Variable Data Publishing Radar.
Typically creative studios make publication artwork with the “perfect fit”. The exact balance of image and text is taken into account, making the end result most pleasing to see and read.

From my experience, there is yet a creative studio to arise that
has
a clue of what VDP stands for, let alone how it works.”
(Jeroen Steeman)

For this reason Publimation created the VDP Radar, a tool that now
form part of the standard PMT environment. It allows users to take
the guess work out of what a variable publication
production run will produce by allowing the clients to detect and a print proof of all the extremes that may occur.
 
Variable Data Radar
 
   
All the boundaries of a production can be detected and visualized for acceptance prior to anything being ordered or worse yet published. It does this by allowing the clients to detect the longest and shortest data contents as well as the unique values of potential ‘trigger’ data fields. The results of this tool speak for themselves. Clients who use it have ZERO undeliverable and unacceptable publications. It’s like magic, and gives our clients great confidence when launching their production.” (Jeroen Steeman)
 
     
     
 
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  last update: October 2008.