Publimation Technologies provides various tools to help clients minimize risks, reduce costs and increase profit potential.

Use the Publimation ROI calculator to determine the ROI (Return on Investment) for any marketing program. Enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.

Using the results of any marketing campaign,  the Publimation Sales and Profit calculator can determine the conversion rate, cost of sales and ROI. Enter your campaign results under Input and click Calculate to instantly calculate the conversion rate and other pertinent details like cost per sale, cost per prospect, and more. Use this tool to test different sets of results to see how your programs might vary with different mailing actions and campaigns.

Use the Publimation Breakeven Response Rate calculator to determine the required breakeven point for a new marketing format in an exisiting program. Enter your known control parameters under Input and click Calculate to instantly calculate the response rate that must be attained to provide the same performance as your exsisting program.