Home
 
Overview
 
Online Tools
Return On Investment
Sales And Profit
Breakeven Response Rate
Customer Lifetime Value
Sample Size Calculator
       
  Online Tools  
 
  Direct Marketing Tools
Calculator
 
 
Publimation Technologies provides various tools to help clients minimize risks, reduce costs and increase profit potential.
 
     
  Return On Investment Calculator  
 
Use the Publimation ROI calculator to determine the ROI (Return on Investment) for any marketing program. Enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.
 
 
INPUT
 
 
How many pieces are you mailing?    
What are the total program costs?  
Response Rate: What % response do you expect?   %
Conversion Rate: What % of responders do you expect will buy?   %
How much do you expect each buyer to spend/ buyer value (on average)?  
 
   
   
     
 
 
     
  last update: October 2008.