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  arrowDYNAMIC PUBLISHING  
  Dynamic publishing. also know as Varialble Digital Printing (VDP) or Variable Data Printing, enables the creation of highly personaized and induvidualized printed colateral. In contrast to traditional directmail, a well designed and targeted mailpieces can have unprecedented increased results. Publimation is possitioned to provide the platforms and services to enble our clients to achieve superior results in  digital marketing.  
     
  Variable Digital Printing, in combination with email marketing and Personal URL's (Purls), that direct clients to a targeted website that is distinctive for the campaign, from a single data source, is a very powerfull multi-channel marketing strategy. We call this multi-channel digital marketing strategy, "Multiple-Touch Marketing".  
     
     
  arrowDYNAMIC PUBLISHING FINANCIAL EXAMPLES  
 
Natixis    Natixis Banques Populaires is a major player in the financing market, serving substantially all major French companies. It is one of the world's leading providers of credit insurance and credit management services. At the same time, Natixis Banques Populaires is ranked amongst the leaders in private equity and financial engineering, and plays an active role in debt and equity brokerage. It is also the number one provider of high-tech services. A well-known and highly respected player in the bank assurance and asset management sectors, it is the leading employee savings plan manager in France.
 
 Click on the images below to view how variable graphics designs are merged with data streams.
    Dynamic publishing example document     Dynamic publishing example document   Dynamic publishing example document    Dynamic publishing example document 
 
Groupe Banque Populaire
  Arrow DYNAMIC PUBLISHING CRM EXAMPLES  
 
 
Galleries Lafayette    Fashion is not the only art on display at Galeries Lafayette. Established in 1893, Galeries Lafayette and Nouvelle Galeries stores offer private-label and designer apparel under such names as Christian LaCroix, Jean-Paul Gaultier, Valentino, and Yves Saint Laurent, while many stores feature restaurants. The company also runs home furnishing stores and hypermarkets, which sell groceries and clothing, furniture, and cosmetics.
 
   Customer Retention Example    Customer Loyalty Reward    Special offer example   

  Bonus Offer

  Invitation    
 
 
  Arrow DYNAMIC PUBLISHING TRANSACTIONAL EXAMPLES  
 
Cofinoga    The LaSer Cofinoga Group, specialising in consumer credit and loyalty building programs across Europe.
 Contracts
   Dynamic Contracts    Dynamic Contracts   Dynamic Contracts  

 Dynamic Contracts   Dynamic Contracts   
 
 
 Statements
   Automated Statements    Automated Statements  

  Automated Statements    Automated Statements   
 
 
     
  Arrow EMBEDDED  PUBLISHING  SYSTEMS  
   
   Macif France’s leading car insurer with more than 14% of the market share, France’s leading home insurer insuring more than 3 million homes, France’s leading boat and yacht insurer,528 branches, 33 call centres throughout France, Some 7,500 staff committed to our policyholders, Almost 4.4 million policyholders with more than 13.5 million contracts
Macif comprises 11 self-managing regions administered by regional committees. Macif is not a stock company with shareholders to reward. Decision-making is in the hands of the policyholders, who directly elect regional delegates to represent them.
 

 
 
 
 
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  last update: January 2009.
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